Digital Transformation for the Tokopedia Marketplace Application

Ratna Sari Dewi

Abstract


In the growth and development strategy of marketplace applicationsdigital transformation has become a crucial element in the modern era.Thisarticledescribestheeffortsofdigitaltransformationimplemented by one of the emerging marketplace platforms, namelyTokopedia.Toenhanceuserexperience,operationalefficiency,andmarket penetration will be the focus of this transformation. Through acase study approach, we provide an in-depth analysis of the strategiesstepstakenbyTokopedia,includingtheutilizationofthelatesttechnologiessuchasArtificialIntelligence(AI)anduserinterfaceoptimization. The primary goal of this transformation is to enhance theplatform'scompetitivenessinahighlycompetitivemarket.Inthisarticle,wealsoevaluatethepositiveimpactofdigitaltransformationontransaction growth, customer convenience, and Tokpedia's competitiveadvantageintheE-Commerceindustry.TheanalysishighlightsTokopedia'ssignificantachievementsincreatingabetteruserexperience,improvingoperationalefficiency,andexpandingmarketpenetration.Theimplicationsofthisarticlenotonlyprovideinsightsintothelatestdevelopmentsin themarketplace ecosystem butalsounderscore theimportance of digital transformation as a strategic pillar in achieving acompetitive edgeinthe E-Commercedomain.

Keywords


Digital Transformation, Tokopedia, Market Place Application

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.656

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