Korean Lifestyle In Indonesia: Gen-Z Behavior And Msme Business Development In Medan

Prawidya Hariani RS, Rahmy Avira Elka

Abstract


This research aims to analyze factors that are related to the behavior and business development of young people's small businesses with the existence of Korean Lifestyle in Medan City. The method used in this research is a qualitative method using snowball sampling using a questionnaire given to 82 MSMEs in Medan City. The data collection technique used in this research comes from distributing questionnaires via Google Form. The data analysis technique used in this research uses factor analysis with the Smart PLS 3.0 program. The research results show that psychological factors have a significant influence on the behavior and business development of young MSMEs in Medan City.

Keywords


Korean Lifestyle, MSMEs.

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.875

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