Financial management and digital marketing at UD.Putri MSMEs, Kertasada Village, Sumenep

Erlisa Nur Octavyani, Dessy Novitasari Laras Asih

Abstract


UD.Putri MSMEs operating on Kertasada Village since 2007, has been producing amplang crackers. They face significant challenges in financial management and digital marketing. This proposes strategies to enhance financial management efficiency, including effective budgeting, accurate financial recording, and digital marketing strategies to expand market reach. The potential benefits of these strategies are substantial, leading to improved financial transparency, better decision-making, and increased market visibility. This delves into the issue using qualitative descriptive methods, with data collection techniques in observation, interviews, and literature studies. The research findings reveal that UD.Putri MSMEs struggle with managing financial reports, which are still manual, and marketing, which is not yet optimal. However, there is a growing recognition of the importance of financial management and digital marketing. The integration of these two areas is expected to boost the competitiveness and sustainability of MSMEs in the digital era, offering a promising outlook for the future of MSMEs

Keywords


Financial Management, Digital Marketing, MSMEs

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.608

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