Development of MSME Digitalization Research Based on Bibliomteric Analysis

Nur Annisa Rajiman, Putri Dewintari, Abid Ramadhan

Abstract


This study was conducted to provide a comprehensive understanding of the MSME digitalization research landscape and its implications for the development and sustainability of the MSME sector in Indonesia in the digital era. The research method used is descriptive quantitative with a bibliometric approach. The main data source used was scientific articles taken from scientific publications on the Google Scholar database with several relevant keywords in the 2020-2023 timeframe. Bibliometric analysis was conducted using bibliometric data visualization software, such as VOSviewer or CiteSpace, to identify citation patterns, co-authorship network mapping, topic trend analysis, and identification of major research clusters. The results show that the topic of digitization of MSMEs is becoming increasingly important and receives great attention in related scientific publications. Network visualization and overlay show an increase in the number of publications of articles related to the digitalization of MSMEs in recent years, as well as interrelated and complex research clusters.


Keywords


Business digitalization, business development, MSMEs

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.654

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