The Effect of Trust And Price on Gojek Customer Satisfaction in Banda Aceh

Nara Pristiwa, Said Firdaus, Muhammad Fadil

Abstract


ABSTRACT

 

This study aims to look at the influence of trust and price on gojek customer satisfaction in Banda Aceh. The data used in this study is primary data obtained from the results of the questionnaire distribution. Sample withdrawal in this study was carried out by convinance sampling technique. The data analysis technique in this study uses a multiple linear regression analysis model with data testing carried out by t-test and f-test.

The results of this study show that there is a positive influence of customer trust on gojek customer satisfaction in the city of Banda Aceh. Price has a significant effect on gojek customer satisfaction in Banda Aceh City and simultaneously customer trust and price have a significant effect on gojek customer satisfaction in Banda Aceh City.

Through this research, the Gojek company must continue to improve both in terms of service, offering various conveniences for customers and so on.

 

Keywords :  Trust, Price, Customer Satisfaction


Keywords


Keywords : Trust, Price, Customer Satisfaction

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DOI: https://doi.org/10.30596/miceb.v2i0.678

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