Analysis Of Patient Satisfaction Strategies And Image Of Elpi Al-Azis Rantauprapat Hospital

Mesia Fitri Nasution, Chindy Widya Ningsih, Pristiyono Pristiyono

Abstract


A General Hospital is an institution or private institution whose nature and function is to provide individual health services, both short and long term, by offering health service standards that have been determined by the Ministry of Health of the Republic of Indonesia. The aim of this research remains focused on implementing patient satisfaction through the quality of service received by patients, including tangible, responsiveness, reliability, assurance and empathy and its impact on the image of Elpi Al Azis Hospital. The results of research on service quality are a dynamic variable that can prove to play an important role in maintaining the image of a company or hospital, because service quality in the research is key. Meanwhile, patient satisfaction does not have a good influence on the hospital's image.


Keywords


Hospital Image, Patient Satisfaction, Service quality

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.879

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