The Effect Of Price And Service Quality On Customer Satisfaction Of Pt Pos Indonesia
Abstract
This study aims to determine the effect of price and service quality on customer satisfaction of PT. Pos Indonesia Agen Nusa Indah I Kota Jambi. The brand of PT. Pos Indonesia has not become a leading brand in the eyes of customers. Most of the demand for package delivery services is controlled by private companies. Although the price offered is affordable, the quality is still not able to meet customer satisfaction. Therefore, the delivery service party must provide good service and in accordance with the price of the delivery service. The study was conducted with a quantitative approach through a survey method by distributing questionnaires to customers of PT Pos Indonesia Agen Nusa Indah I Kota Jambi. The results of the study showed that partially and simultaneously there was a positive and significant influence between price and service quality on customer satisfaction of PT. Pos Indonesia Agen Nusa Indah I Kota Jambi.
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DOI: https://doi.org/10.30596/miceb.v2i0.919
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