The use of Malay Cultural Values in Improving the Malay Economic Society (Case of Malay Figures in Medan)

Salman Nasution, Syahrul Amsari, Indah Lestari

Abstract


This study examines the value of Malay utilized by Malay society in improving as organization and personal and economic in Medan. The Malay cultural values (proverb) associated with the economy are "Not Persistent by Heat, Not Weathered by Rain, One is Missing Two Beyond or in Malay is Tak Lekang Oleh Panas, Tak Lapuk Oleh Hujan, Esa Hilang Dua Terbilang ". This saying is used as a tool for the Malay society to be able to stand up and adjust to the development and progress of any times (such as industry 4.0). The achievement of specific target in this research is how much the use of Malay cultural values is used by the Malay community (Malay figures). This study uses a type of research and descriptive-qualitative approach, added to valid data sources about the population of the Malay society, Malay job and the movement of Malay organizations in improving the Malay economic in Medan. This paper tries to analyze the existence of a Malay proverb which has been institutionalized in daily life so that Malay is sufficiently taken into account in increasing economic growth in Medan

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References


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