Analysis of Implementation of Corporate Social Responsibility (Csr) in Supporting Company's Financial and Non-Financial Performance (Study At Pt. Indo Lima Oetama)

Khesa Vanoca, Junita Putri Rajana Harahap

Abstract


Corporate Social Responsibility (CSR) is a company strategy in building a reputation that can provide reciprocal relationships with stakeholders. The implementation of Corporate Social Responsibility (CSR) can improve the company's image which will have an impact on company performance. The purpose of this study was to determine the implementation of Corporate Social Responsibility (CSR) programs carried out by PT. Indo Lima Oetama, and analyze the implementation of CSR in supporting the company's financial performance and non-financial performance. This study used qualitative research methods. Research with primary data and secondary data obtained through interviews directly with the owner of the company, the finance department, the community around the company. Secondary data obtained from offices and financial report documents. The results of the research show that the implementation of CSR by PT. Indo Lima Oetama can support the company's financial performance and non-financial performance. In its financial performance, it experienced an increase in profit, increased liquidity, increased net profit (ROI), and increased revenue (ATO). While non-financial performance shows an increase in customer satisfaction, number of customers, increase in employee productivity, employee satisfaction and employee capabilities.


Keywords


Corporate Social Responsibility (CSR), Financial Performance, Non-Financial Performance, Company.

Full Text:

PDF

References


REFERENCES

All references referred to in the article text must be listed in the bibliography, and vice versa, the references listed in the bibliography must have citations in the article. References must contain references that come from primary sources (scientific journals that total a minimum of 95% of the complete bibliography) are updated. Use relevant and up-to-date primary reference library resources by prioritizing research results in scientific journals. A minimum of 20 references from international scientific journals. Writing citations and references in the article text must use a reference management application program such as MENDELEY, ENDNOTE, OR ZOTERO, With American Psychological Association (APA) Style.

REFERANCES:

Amini, (2018). Pengaruh Program Corporate Sosial Responsibility (CSR) Terhadap Peningkatan Kesejahteraam Masyarakat Dalam Perspektif Islam (Studi Pada Implementasi CSR PT. Pertamina Geothermal Energy (PGE) Desa Pagar Alam dan Desa Ngarip Kecamatan Ulubelu Kabupaten Tanggamus). Universitas Islam Negri Raden Intan Lampung.

Angela. (2015). Pengaruh Kinerja Lingkungan Terhadap Kinerja Finansial Dengan Pengungkapan Corporate Social Responsibility (CSR) Sebagai Variabel Intervening. Proposal Universitas Sanata Dharma Yogyakarta.

Ardani, S. K.N.Mahyuni, P. L.(2020). Penerapan Corporate Social Responsibility (CSR) dan Manfaatnya Bagi Perusahaan, Jurnal Manajemen. BisnisVol.17,Nomor 1

Arikunto, S. (2016). Prosedur pnelitian: Suatu Pendekatan Praktik, Jakarta:Rineka Cipta

Deleni, Alma. (2018). Implementasi Corporate Social Responsibility (CSR) UMKM Bagi Guna Meningkatkan Kesejahteraan masyarakat. Proposal S1 Fakultas Ekonomi Universitas Sanata Dharma : Proposal dipublikasikan

Dhamayantie,E.,& Fauzan, R. (2017). Penguatan Karakteristik dan Kompetensi Kewirausahaan Untuk Meningkatkan Kinerja UMKM,. Matrik: Jurnal Manajemen, Strategi bisnis dan Kewirausahaan.Vol 11(1) 82 halaman.

Fatdillah, U. (2019). Analisis implementasi corporate social responsibility (CSR) dalam menunjang kinerja keuangan dan kinerja non keuangan UMKM: Studi pada UKM Tahu Taqwa GTT Kota Kediri. Doctoral Dissertion,Universitas Islam Negeri Maulana Malk Ibrahim.

Freeman,R. E. & Dmytriyev, S. (2017). Corporate Social Responsibility and Stakeholder Theory : Learning From Each Other. Symphony Emerging Issues in Management, 2, 7-15. Retrieved from symphonya. Unimib. ib

Hartono, D. Wahyuni, E. (2019). Implementation of legal protection by the government in order to empowerment of micro small medium enterprise to realize the economic justice (research study: the office of cooperative and micro small and medium interprise province of cental java).Vol 4(1) 9 halaman.

Mudjiyanti, M. (2017). Pengaruh Likuiditas dan Profitabilitas terhadap PengungkapanCorporate Social Responsibility pada perusahaan yang terdaftar di Bursa Efek Indonesia. Jurnal Manajemen dan Bisnis Media Ekonomi. Vol, XVII, No.1.

Masoud, Najeb. (2017). How to win battle of idea in Corporate Social Responsibility: the International Pyramid Model of CSR. Vol 2(4) 22 halaman

Nurlina, E. (2016). Implementasi Corporate Social Responsibility (CSR) PT Lafarge Cemen Indonesia dalam Pemberdayaan Masyarakat. Tesis Universitas Islam Negeri.

Rijali A. (2018).Analisis Data Kualitatif. Jurnal Alhadharah, Vol 17(33) 15 halaman.

Suardani, I. G. A. N. (2020). Pengaruh Corporate Social Responsibility Terhadap Kinerja Perusahaan Manufaktur di BEI Tahun 2016-2018. Skripsi. Fakultas Ekonomi dan Bisnis, Universitas Mahasaraswati Denpasar.

Sirait, A. K. (2018). Implementasi Corporate Social Responsibility Pada Perusahaan PT. Anglo Eastern Plantations. Skripsi mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Negeri Sumatera Utara. Medan

Sugiyanto, K. S. Widowati, Y. S. Wijayanti, R. (2017). Pola Pengelolaan Program CSR Untuk Meningkatkan Daya Saing UMKM. Vol 19(2) 10 halaman.

Sugiyono, (2017). Metode Penelitian Kuantitatif Kualitatif dan R&D, Bandung : Alfabeta

Solihin, I. (2015). Corporate Social Responsibility. From Charity to Sustainability. Jakarta. Salemba Empat.

.

Wibowo, A. (2020). Corporate Strategy Konsep Dan Praktik, Yogyakarta: Andi.

Yudharma,S. A.Nugrahanti, W.T.Kristanto,B.A.(2017). Pengaruh Biaya Corporate Social Responsibility Terhadap Kinerja Keuangan dan Nilai Perusahaan. Derema Jurnal Manajemen Vol 11(2) 171-190 halaman.




DOI: https://doi.org/10.30596/miceb.v1i0.116

Refbacks

  • There are currently no refbacks.