The Effect of Cost Efficiency, Consumer Trust, Benefits And Risk of Using E-Commerce on Msme Performance
Abstract
This study aims to find empirical evidence of the effect of Cost Efficiency, Consumer Trust, Benefits and Risks of Using e-Commerce on MSME Performance. The object of this research is all SMEs in Malang City. The sampling technique used the purposive sampling technique with a total sample of 100 MSME actors. Data analysis techniques using the SPSS method. The results of this study indicate that the cost efficiency and benefits of using e-commerce have a significant effect on MSME performance, while consumer trust and the risk of using e-commerce do not affect MSME performance.
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DOI: https://doi.org/10.30596/miceb.v1i0.138
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