The Effect of Cost Efficiency, Consumer Trust, Benefits And Risk of Using E-Commerce on Msme Performance

Hernano Wahyu Faturrohman, Endnag Dwi Wahyuni, Agustin Dwi Haryanti, Afifah Salsabila

Abstract


This study aims to find empirical evidence of the effect of Cost Efficiency, Consumer Trust, Benefits and Risks of Using e-Commerce on MSME Performance. The object of this research is all SMEs in Malang City. The sampling technique used the purposive sampling technique with a total sample of 100 MSME actors. Data analysis techniques using the SPSS method. The results of this study indicate that the cost efficiency and benefits of using e-commerce have a significant effect on MSME performance, while consumer trust and the risk of using e-commerce do not affect MSME performance.



Keywords


Cost Efficiency, Consumer Trust, Benefits and Risks of Using e-commerce, MSME Performance

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.138

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