Analysis of Tourist Attractions in Lake Toba Superpriority Against Tourist Visiting Decisions Mediated by Digitalization

Elfitra Desy Surya, Kiki Farida Ferine, Slamet Widodo, Virdyra Tasril

Abstract


This study aims to test and analyze the influence of Natural atractin, Build attraction, Cultural attractions on digitalization promotion. Testing and analyzing the influence of Natural atractin, Build attraction, Cultural attractions on tourist visiting decisions mediated by digitalization promotion. This research method is a quantitative method using a population of 300 people and using the slovin formula a sample of 171 people was obtained. Meanwhile, the analysis test carried out is with SMART PLS. From this study, it is stated that natural attraction, Build attraction, and cultural atrakso have a positive and positive impact on the decision to visit tourists to the super-priority area of Lake Toba. Meanwhile, natural attractions, build attractions, and cultural attractions have a positive and significant impact on the decision to visit tourists to the super-priority area of Lake Toba mediated by digitalization promotion.

Keywords


Natural Atraction, Build Atraction, Cultural Atraction, Digitization, Decision visit

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DOI: https://doi.org/10.30596/miceb.v1i0.158

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