Analysis of SMEs Development in CafBusiness and the Behaviour of People in the Industrial Revolution 4.0 Era in Medan City

Rifkah Ainun Br Tanjung, Hastina Febriaty

Abstract


In this era of rapid technological development and the rapid dissemination of information, as it is today, it greatly influences the patterns and lifestyles of almost all people, especially for the millennial generation. The development of the cafe business in the city of Medan is dominated by young people who are considered the millennial generation. The facilities provided by the cafe in the form of free wifi and unique interiors are liked by millennial visitors. The consumer style behavior of the current generation (millennials and z) in this digital era has positive and negative impacts. From the mushrooming of the cafe business, it can increase employment opportunities in the city of Medan. With the consumption style behavior of the millennial and z generations, it can increase the innovation of independent entrepreneurs for young people in Indonesia, especially in the city of Medan.

Keywords



Full Text:

PDF

References


Angdika, Angelina Natasya & Bonnie Soeherman. (2019). Pemodelan Bisnis Untuk Usaha Kecil Mikro dan Menengah (UMKM) di Bidang Kuliner Pada Era Revolusi Industri 4.0. Universitas Surabaya (Jurnal), Surabaya

Audretsch DB, Thurik AR (1997) Sources of growth: the entrepreneurial versus the managed economy. Tinbergen Institute discussion paper TI vol. 97-109/3, Erasmus University Rotterdam

Damayanti, Maharani Lutfiah. (2019). Teori Produksi. Universitas Muhammadiyah Sidoarjo (Jurnal), Sidoarjo

Faisal, Muhammad. (2019). Perilaku Hangout Generasi Milenial Dalam Membuka Peluang Kerja di Kota Medan. Universitas Muhammadiyah Sumatera Utara (Skripsi), Medan

Jannah, Yumsakhatul. (2020). Analisis Revolusi Industri 4.0 Terhadap Kewirausahaan Dalam Perspektif Ekonomi Islam. Universitas Islam Negeri Raden Intan Lampung (Skripsi), Lampung

Mudrajad Kuncoro, (2013). Metode Riset untuk Bisnis dan Ekonomi Edisi 4.

Jakarta: Erlangga.

Syifa, Fadhilah Laeli. (2020). Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap keunggulan Bersaing UMKM di Era Revolusi Industri 4.0. Institut Agama Islam Negeri Purwokerto (Skripsi), Purwokerto

Muksin, Herlina. (2021). Strategi UMKM Dalam Menghadapi Pasar di Era Pandemi Covid-19 (UMKM Dalam Bidang Kuliner di Seputaran Gomong Mataram). Universitas Muhammadiyah Mataram (Skripsi), Mataram

Syifa, Fadhilah Laeli. (2020). Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap keunggulan Bersaing UMKM di Era Revolusi Industri 4.0. Institut Agama Islam Negeri Purwokerto (Skripsi), Purwokerto

Suryana. 2013. Ekonomi Keatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang. Jakarta: Salemba Empat.




DOI: https://doi.org/10.30596/miceb.v1i0.206

Refbacks

  • There are currently no refbacks.