The Influence of Service Quality on Customers Satisfaction and Loyalty: Empirical Study on Customers of Purnomo Store

Rizqullah Purnomo Sidi, Anton Agus Setyawan

Abstract


Some sellers compare consumer loyalty to the heart of economic turnover. Quality and service are always being enhanced to grow sales and satisfy customers. Consumer patterns that are always read in every transaction can determine whether or not what is sold by the product provider fulfills the buyer's standard needs. This study focuses on quantifying consumer loyalty to merchants using a quantitative descriptive method, using daily sales data and the average number of sales as references. The interval employed in this study relates to the number of repeat consumers, a consistent number of requests, and vendor innovation in preserving the quality of goods and customers.As a result of the data used and processed, it can be defined as factors of consumer loyalty at the Purnomo store.

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.214

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