The Effect of Promotion and Price on The Decisiont to Choose Higher Education

Syahrida Khairani, Rahmat Hidayat

Abstract


This study aims to find out how much the influence of promotion and price on the decision to choose Higher Education. Samples in this study was 89 students majoring in Information Systems S1 in 2018. Sampling using purposive sampling is the sample taken has been determined by researchers. The analytical method used is quantitative descriptive analysis method with multiple linear regression test analysis. Hypothesis testing used the coefficient of determination test (R2), partial test (t test), simultaneous test (F test), data processing using SPSS 22. The results of this study indicate that together promotion and price affect the decision to choose college decisions, while partially the promotion has no effect and is not significant to the purchase decision while the price has a positive and significant effect on the decision to choose a college.


Keywords


Promotion, price and decision to choose

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.269

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