The Influence of Price, Brand Trust and Social Media Marketing on Purchasing Interest in Oriflame Products in Pekanbaru

Indah Aprilia Utama, Ikhbal Akhmad, Fitri Ayu Nofirda, Wan Laura Hardilawati, Hicmaed Tachta Hinggo S

Abstract


This research aims to determine the influence of price, brand trust, and social media marketing on consumer buying interest in Oriflame products in Pekanbaru. This research uses quantitative methods using primary data obtained from questionnaires. The population of this research is customers of Oriflame products in Pekanbaru. The sample in this study of consumers who used at least 2 types of Oriflame products and used Oriflame products for at least 1 month in Pekanbaru were 384 respondents. The sample determination method used was non-probability sampling. Data was processed using multiple linear regression analysis with the help of SPSS. The research results show that the price variable has no significant effect on buying interest, the brand trust variable has no significant effect on buying interest, and the social media marketing variable has a positive and significant effect on buying interest.


Keywords


Prices, Brand Trust, Social Media Marketing, Purchase Interest, Oriflame Products, in Pekanbaru .

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.471

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