The Influence of Product Quality, Service, and Price on Customer Satisfaction in Printing on CV. Sanggar Undangan in Pekanbaru
Abstract
This research aims to determine the effect of product quality, service and price on customer satisfaction at CV.Sanggar Undangan printing in Pekanbaru. This research uses quantitative research methods and uses a Likert scale as measurement. The population used in this research are consumers who have used printing services at CV.Sanggar Undangan and are interested in using services at CV.Sanggar Undangan. The research sample was 116 respondents. Data collection was carried out through questionnaires distributed to CV.Sanggar Undangan consumers using a purposive sampling technique . The analysis of this research includes instrument tests, classical assumption tests, and statistical tests which are processed using SPSS tools. The results of this research show that product quality has a positive and significant influence on customer satisfaction, service has a positive and significant influence on customer satisfaction, price has a positive and significant influence on customer satisfaction.
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DOI: https://doi.org/10.30596/miceb.v1i0.480
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