The Influence of Satisfaction and Trust on Purchase Intention at Starbucks Mall Ska

Herliza Julita, Fitri Ayu Nofirda, Khusnul Fikri, Wan Laura Hardilawati

Abstract


This research aims to see and analyze the influence of satisfaction and trust on purchasing interest at Starbucks Mall SKA. This research was conducted in Pekanbaru City with a total of 100 respondents. This research uses a quantitative method with research sampling using a purposive sampling method. Data testing uses validity tests, reliability tests, classical assumption tests, simple and multiple linear regression tests, hypothesis tests and determination tests with the help of SPSS 23 software. The analysis used is multiple analysis, the result is Y = 6.324 + 0.945 X 1 + 0.215 2 + e. Based on the F Test and T Test, the results of this research show that Satisfaction and Trust partially have a positive and significant effect on Purchase Interest at Starbuck Mall SKA. In this research, the coefficient of determination (R2) was 0.486 or 48.6%. This means that Satisfaction and Trust partially have a positive and significant effect on Purchase Interest at Starbucks Mall SKA amounting to 48.6%, while the remaining 51.4% is influenced by other variables not used in this research.


Keywords


Satisfaction, Trust, and Purchase Intention.

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.481

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