Factors Affecting Company Reputation in Food and Beverage Companies Listed on the Indonesia Stock Exchange

Putri Madinah Nasution, Eka Nurmala Sari

Abstract


This study was conducted with the aim of testing and analyzing profitability, environmental costs and corporate social responsibility on the company's reputation in food and beverage companies listed on the Indonesia Stock Exchange.The population in this study is all food and beverage companies listed on the Indonesia Stock Exchangewhile the sample that meets the criteria for sampling observations carried out for five years and as many as tenfood and beverage companies listed on the Indonesia Stock Exchange. This research approach uses associative research.Data collection techniques in this study using documentation techniques.and the analysis technique used is multiple linear regression analysis, hypothesis testing and coefficient of determination. The results show that partially corporate social responsibility has an effect on the company's reputation while profitability and environmental costs have no effect on the company's reputation. Simultaneouslyprofitability, environmental costs andcorporate social responsibilitytake effectto the company's reputation.


Keywords


Profitability, Environmental Costs, Corporate Social Responsibility, Company Reputation

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References


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DOI: https://doi.org/10.30596/miceb.v1i0.493

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