Increasing Repurchase Intention Based on Perceived Ease of Use and Perceived Usefulness Using Digital Payments Through Trust as an Intervening Variable

Muhammad Arif, Indah Aswarin Lubis

Abstract


This study aims to examine the effect of Perceived Ease Of Use and Perceived Usefulness on Repurchase Intention Through Trust as an Intervening Variable Using Digital Payment BRImo in Medan City Communities. This study uses an explanatory research approach, which aims to explain the causal relationship between the research variables and the testing hypothesis with a total sample of 96 respondents living in Medan City. The results of this study namelyPerceived Ease Of Usepositive and significant effect onRepurchase Intention, Perceived Usefulnesspositive and significant effect onRepurchase Intention, Trustpositive and significant effect onRepurchase Intention, Perceived Ease Of Usepositive and significant effect onTrust, Perceived Usefulnesspositive and significant effect onTrust, Perceived Ease Of Usepositive and significant effect onRepurchase Intentionthrough Trust, and Perceived Usefulnesspositive and significant effect onRepurchase Intentionthrough Trusts.


Keywords


Perceived Ease Of Use, Perceived Usefulness, Repurchase Intentionand Trusts

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DOI: https://doi.org/10.30596/miceb.v1i0.507

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