The Effect of Customer Trust and Perceive Ease Of Use on Purchasing Decisions on Shopeefood Applications in Batam City

Dilan Sanjaya, Triana Ananda Rustam

Abstract


Nowadays, the internet has become the new prima donna in doing various things. One of the benefits of the internet is to get information and can overcome distance limitations, time limitations, and costs easily and quickly. Likewise, it is easy to fulfill needs through purchases in the marketplace. PT Shopee Internasional Indonesia is ranked third as the largest application in Indonesia and also has Shopeefood services which are engaged in food delivery services. The occurrence of purchasing decisions at Shopeefood is influenced by customer trust and perceived ease of use from consumers who use the Shopeefood application in Batam City. This study examined 100 respondents with quantitative research using non-probability sampling techniques with purposive sampling. The results of this study indicate a significant and simultaneous influence between the variables of customer trust and perceived ease of use on purchasing decisions on the Shopeefood application in Batam City.

 

 


Keywords


Customer Trust, Perceive Ease Of Use, Purchase Decision

Full Text:

PDF

References


Anas, K., & Muhajirin. (2020). Pengaruh Gaya Hidup (Life Style) dan HargaHargaTerhadap Keputusan Pembelian Pada Kantin Yuank Kota Bima. Journal of Business and Economics Research (JBE), 1, 132. https://ejurnal.seminar-id.com/index.php/jbe/article/view/203

Anggraini, W., Permatasari, B., & Devita Putri, A. (2023). Pengaruh Online Customer Review, Online Customer Rating, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Tiktok Shop Pada Masyarakat Kota Bandar Lampung. Technobiz, 6(2), 1–11. https://ejurnal.teknokrat.ac.id/index.php/technobiz/article/view/2830/pdf

Asri Saras Sati, R., & Ramaditya. (2020). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Kepercayaan Dan Persepsi Risiko Terhadap Minat Menggunakan E-Money (Studi Kasus Pada Konsumen Yang Menggunakan Metland Card). Sekolah Tinggi Ilmu Ekonomi Indonesia. http://repository.stei.ac.id/1990/1/Ratna Asri Saras Sati 21177500443_ArtikelIndonesia.pdf

Duha, R., & Siagian, M. (2023). Pengaruh Inovasi Produk, Fitur Produk, dan Desain Produk Terhadap Keputusan Pembelian Konsumen Pada Luar Garis Coffee. ECo-Buss, 6(1), 16. https://jurnal.kdi.or.id/index.php/eb/article/view/673/466

Dwiantari, S., & Permanasari, R. (2023). Pengaruh Kualitas Produk, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopeefood. Edunomika, 7(2), 1–16. https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiI-cfVg4aHAxV24zgGHbyQCCcQFnoECB0QAQ&url=https%3A%2F%2Fejournal.undiksha.ac.id%2Findex.php%2FProspek%2Farticle%2Fview%2F26201%2F15510&usg=AOvVaw24xfGJGxu5P1to-o2qIVJ3

Ernawati, N., & Noersanti, L. (2020). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Penggunaan pada Aplikasi OVO. Jurnal Manajemen STEI, 3(2), 1–11. https://www.bing.com/ck/a?!&&p=0af45375c6061ef8JmltdHM9MTcxOTc5MjAwMCZpZ3VpZD0yMTI2OGM3ZS0zNGVjLTZmZTEtMjA5Ny05ZmI2MzViYTZlNDcmaW5zaWQ9NTE5NA&ptn=3&ver=2&hsh=3&fclid=21268c7e-34ec-6fe1-2097-9fb635ba6e47&psq=Persepsi+kemudahan+adalah+sejauh+mana+seseorang+

Hasdani Hasdani, Mohammad Nasir, B. B. (2021). Persepsi Kemudahan Penggunaan Aplikasi Shopee Terhadap Keputusan Pembelian Online Pada Users Di Kabupaten Bungo. 1.

Kurniawan, S., & Tankoma, A. (2023). The Effect of Perceived Ease of Use and Perceived Enjoyment on Customer Trust and Loyalty in Online Food Delivery Service. Binus Business Review, 14(2), 163–170. https://doi.org/10.21512/bbr.v14i2.8874

Mariati Tirta Wiyata, Elisya Pramana Putri, & Ce Gunawan. (2020). Pengaruh Customer Experience, Ease of Use, dan Customer Trust Terhadap Repurchase Intention Konsumen Situs Jual Beli Online Shopee. Cakrawala Repositori IMWI, 3(1), 11–21. https://doi.org/10.52851/cakrawala.v3i1.36

Maulana, M., & Nasir. (2021). Pengaruh Kualitas Informasi Dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Pembelian Secara Online Dimediasi Oleh Kepercayaan Konsumen Pada Pengguna Aplikasi E-Commerce Di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 6(2), 1–17. https://jim.usk.ac.id/EKM/article/view/17005/pdf

Putri Ayu Wijayanthi, N. P., & Putu Agung Widya Goca, I. G. (2022). Engaruh Kepercayaan, Kualitas Produk, Dan Kepuasan Konsumen Terhadap Repurchase Intention Di Tokopedia. Jurnal Manajemen Dan Bisnis Equlibrium, 8(1), 1–15. https://doi.org/https://ojs.unr.ac.id/index.php/Equilibrium/article/view/844

Setyowati, D., & Kurnia Yunianto, T. (2019). Artikel ini telah tayang di Katadata.co.id dengan judul “Layanan Pesan-Antar Makanan Jadi Tren, Riset Nielsen: GoFood Pionirnya.” Katadata. https://katadata.co.id/digital/teknologi/5e9a4e6d3947a/layanan-pesan-antar-makanan-jadi-tren-riset-nielsen-gofood-pionirnya

Supertini, Telagawathi, & Yulianthini. (2020). Pengaruh Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Pusaka Kebaya Di Singaraja. Jurnal Manajemen Dan Bisnis, 2(1), 1–13. https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiI-cfVg4aHAxV24zgGHbyQCCcQFnoECB0QAQ&url=https%3A%2F%2Fejournal.undiksha.ac.id%2Findex.php%2FProspek%2Farticle%2Fview%2F26201%2F15510&usg=AOvVaw24xfGJGxu5P1to-o2qIVJ3

Swastika Metta, A., Samudra, A., & Sulaeman, E. (2023). Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Jasa Shopeefood (Studi Pada Pengguna Layanan Shopeefood Di Karawang). Jurnal Ilmiah Wahana Pendidikan, 9(18), 64–71. https://doi.org/https://doi.org/10.5281/zenodo.8310308

Wahyu Virmawati, I. (2020). Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Di Aplikasi Shopee. Repositori Universitas Satya Negara Indonesia. https://repository.usni.ac.id/repository/070a09df71285d5571f1c029524efc7b.pdf




DOI: https://doi.org/10.30596/miceb.v2i0.841

Refbacks

  • There are currently no refbacks.