Analysis Of Umkm Marketing Strategies In The Sub-District Of Bilah Hulu-Aek Nabara

Marlina Siregar, Pristiyono Pristiyono, Nur Ainun Tiara

Abstract


The purpose of this research is to examine MSMEs' marketing strategies in Aek Nabara, Labuhanbatu Regency. Using the media purposive sampling approach, this kind of quantitative study was conducted using a sample of  96 respondents. There was a questionnaire employed in the data gathering method. The PLS application-based technique was used to conduct statistical testing, validity and reliability tests, and other tests. The study's findings indicate the approaches that might be used to promote MSMEs in Aeknabara, Labuhanbatu Regency.

Keywords


Entrepreneurial Interest, Entrepreneurial Literacy, Entrepreneurial Motivation, Marketing Strategy

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References


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DOI: https://doi.org/10.30596/miceb.v2i0.881

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