The Role of Ease of Social Media Marketing (SMM) on Sales Level Case Study (UMKM Co'o Krispi Cap Bintang)

Very Andrianingsih, Sri Suciawati Rohma

Abstract


This research examines the role of easy social media marketing for micro, small and medium enterprises (MSMEs). The phenomenon of globalisation and technological developments has changed the business landscape, providing new opportunities for MSMEs to increase visibility and market penetration through social media platforms. Through a qualitative approach, data was collected through in-depth interviews with MSME owners who actively use social media as a marketing tool. The research results show that easy access and use of social media allows MSMEs to build brands, interact with customers, and collect feedback quickly and efficiently. Social media marketing also allows MSMEs to reach a wider audience at relatively low costs. However, challenges such as time management and relevant content remain a concern. This research concludes that social media marketing significantly contributes to the growth and sustainability of MSMEs in today's digital economy. Therefore, MSMES need to understand and manage wisely the convenience offered by social media to expand their market reach and strengthen their position in increasingly fierce business competition.


Keywords


MSMEs; Social Media; Sales

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DOI: https://doi.org/10.30596/miceb.v2i0.687

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