Stakeholder Collaboration in Tourism Development in Medan City
Abstract
Medan City's tourism potential is threatened by the lack of supporting infrastructure and ineffective promotion. To overcome these challenges, collaboration between the government, local businesses, communities, media, and academia is needed in developing an inclusive tourism strategy. The research was conducted to explore the tourism potential in Medan City and provide strategic recommendations for the sustainable development of the tourism sector. The research method used was descriptive and qualitative, to describe tourism development in the city. The population of Medan City consists of a heterogeneous community with diverse ethnicities and cultures that are relatively dynamic and have high mobility. Stakeholder collaboration is important to create a sustainable tourism ecosystem, with the principles of open communication, active participation, commitment to common goals, and conflict management. The cultural diversity and historical buildings of Medan City are tourist attractions that can support the development of cultural tourism by involving local communities.
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DOI: https://doi.org/10.30596/miceb.v2i0.921
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